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O.T.W FILM
New film by Tunde Ogunnoiki featuring the Purple Lava Denim
O.T.W FILM
New film by Tunde Ogunnoiki featuring the Purple Lava Denim
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UPDATES +
The Evolution of Men's Denim Flares: A Fashion Journey Through Time
Denim has been a staple in the fashion industry for over a century, evolving from workwear to a symbol of rebellion, to a fashion statement. Among the various styles that...
WHAT IS A LAVA WASH?
Dye Process The Lava Wash is a proprietary garment dyeing process developed by Freshiam at their wash house in downtown Los Angeles. It involves combining three distinct dyeing techniques in...
INFINITE COLLECTION: CHAPTER 1
In a groundbreaking moment for +FIA+, our latest collection signals the dawn of a new era, drawing inspiration from the brand's enduring iconic "+" symbol. It has been, integral since...
ART CLUB RECAP // NOV 5TH
We just had our first Art Club at our DTLA store, T—Gallery, and it was a huge success. We want to thank you for coming out and making this first...
ALLOW US TO RE-INTRODUCE OURSELVES
Freshiam was founded in the late 2000s, when Tunde Ogunnoiki was living in Atlanta apprenticing to become an artist. During his tenure he realized Fashion was his true passion and created