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    Winter '16 "New Roads" preview Lookbook

    Winter '16 "New Roads" preview Lookbook + freshiam

    Today is the last day to pre-order for the Winter '16 "New Roads" collection, which you can do here.  As the pre-order closes today we would like to share a preview of the upcoming photo lookbook shot by Tunde O. Check out photos below. Collection ships first week of December

    Using the streets as his muse, Creative Director, Tunde O. was and continues to be inspired by the black asphalt paved streets of Atlanta. In particular, the street context meaning of the "Do Not Cross" double line seen on most streets became the basis of the Winter ’16 collection. This collection represents our determination to go further as we constantly move forward.


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    Introducing the Hallows Eve Capsule

    Introducing the Hallows Eve Capsule + freshiam

    Introducing the Hallows Eve Capsule. This capsule contains the Blood EVOL snapback and the Red Box Logo Hoodie. Our elusive EVOL snapback gets a bloody makeover. This all red colorway of a much-loved classic mirrors the original design. Made from FreshiAm's inhouse fleece, the letters "EVOL" are hand-sewn onto each snapback. Our signature ++ (plus signs) are hand-stitched on the back. The Red Box Logo Hoodie gets a facelift with our red box logo patch, which is made from our signature fleece, stitched on the front of the pullover hoodie. Finished with a front pocket and drawstring cords that have attached metal eyelets in the hood. The capsule will be available for purchase tomorrow online at 12:00pm EST [Atlanta Time] and at the Analog Shop. Check out the lookbook below.
    enjoy rakimhw-4-1  rakimhw-7 rakimhw-9

    Introducing 01 Roxie Leather Patch Hat

    Introducing 01 Roxie Leather Patch Hat + freshiam

    Introducing the 01 Roxie Leather Patch Hat, the latest addition to the 01 series. Made of 100% genuine leather the snapback features two patches, the Roxie patch on the front and the tribe stripe patch on the left. A single signature plus sign tab is hand sewn on the very back, right above the sliding strap back. The 01 L Roxie Patch Hat will be available for $65 and can be purchased Friday at 12pm online and at the Analog Shop. Check out the lookbook below. + enjoy 01roxieleatherpatchhat2 01roxieleatherpatchhat3

    60/40 FUKK T-Shirt Lookbook

    60-40-fukk-t Introducing the new 60/40 FUKK t-shirt which consists of two of our FUKK t-shirts sewn together.  The white side has a black “F” and the black side has a white “UKK” design silk screened on. The oversized t-shirt details a deconstructed neckline and an uneven and deconstructed hemline. One size fits most. It will retail for $125. The t-shirt measures at length 33in, width 25.5in, and sleeve 9in.  There will only be 10 in-stock so get them fast. The t-shirt will be available for purchase Friday online @ 12pm and at the Analog Shop. Check out the lookbook below. 60-40-fukk-t-2 60-40-fukk-t-3 60-40-fukk-t-6 60-40-fukk-t-760-40-fukk-ta


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