Introducing the Hallows Eve Capsule. This capsule contains the Blood EVOL snapback and the Red Box Logo Hoodie. Our elusive EVOL snapback gets a bloody makeover. This all red colorway of a much-loved classic mirrors the original design. Made from FreshiAm's inhouse fleece, the letters "EVOL" are hand-sewn onto each snapback. Our signature ++ (plus signs) are hand-stitched on the back. The Red Box Logo Hoodie gets a facelift with our red box logo patch, which is made from our signature fleece, stitched on the front of the pullover hoodie. Finished with a front pocket and drawstring cords that have attached metal eyelets in the hood. The capsule will be available for purchase tomorrow online at 12:00pm EST [Atlanta Time] and at the Analog Shop. Check out the lookbook below.
+FRESH.i.AM+’s most minimal collection to date, is almost here. The SUMMER ’16 collection uses out of character materials and patterns, like camo and stripes, along with new cut and sewn pieces to create a simple but statement- making summer collection.
This collection consists of drop shoulder stripe tees, patch t-shirts, bandanas, rounded 5 – panel snap-backs, vests, and light zip hoodies. Summer ’16’s first drop will be available MAY 20th, on both the Online shop at 12AM EST and at the Analog Shop from 4pm – 9pm.
CREATIVE DIRECTION – TUNDE O. [@TUNDE0]
PRODUCED – DENG DENG [@DE3NG]
STYLED -DENG DENG & METTA CONCHETTA [WWW.METTACONCHETTA.COM]
MODEL – EMMA MARIS [@EMMAJANEMARIS] & KEITH WILLIAMSON [@KEEFHARING]
PHOTOGRAPHY – DONTE MAURICE [WWW.DONTEMAURICE.COM]
ASSISTANT PHOTOGRAPHER – RHYS LOPRINZO [@ORII_PHOTOGRAPHY]