UPDATES

Dye Process The Lava Wash is a proprietary garment dyeing process developed by Freshiam at their wash house in downtown Los Angeles. It involves combining three distinct dyeing techniques in...

In a groundbreaking moment for +FIA+, our latest collection signals the dawn of a new era, drawing inspiration from the brand's enduring iconic "+" symbol. It has been, integral since...

We just had our first Art Club at our DTLA store, T—Gallery, and it was a huge success. We want to thank you for coming out and making this first...

Introducing the Tribe State of Mind collection. The highly anticipated Tribe State of Mind Collection will be available tonight at 7:00 pm PST at the T-gallery. We were inspired by...

We’re super excited to announce the opening of our DTLA store, T-Gallery. The store will open for 3 days starting this Friday, Aug 25th, at 7 pm PST. This will...

Introducing the Purple Lava Wash Denim Jacket. This jacket was made by dyeing our indigo denim jackets using our very own dye technique called the Lava Wash. We developed this...

Introducing the SS23 Graphic T-shirt collection — Drop 1. This collection features five new graphics, all printed on our newly developed 100% cotton, heavy boxy tees. The shirts are designed...

Our highly anticipated Indigo Denim Release now available. This collection is our exploration into what freedom means to us.  We wanted to create something that helps us tap in to...

Introducing the Lost Art Club Jeans collection. These jeans were created through our Art Club dye experiments. These experiments produced some of our wildest lava wash denim colors to date.  There...

The highly anticipated TRIBE varsity jacket made a special appearance on the popular Complex Podcast, Full Size Run. This podcast is known for its exclusive guest interviews and discussions on sneaker culture...

Get ready to step your fit game up with the new Mauve Facescan Balaclava Beanie, dropping dropping Friday, March 31st! This limited-edition piece is a must-have for any fashion head, and it's the...

The Made to Order collection drops tomorrow, and we've got some exciting pieces you won't want to miss — This collection features our signature "EVOL" denim flares, stone-washed to perfection,...

We are so excited to share that we've been featured in Flaunt Magazine. We are honored to be recognized for what we've added to streetwear culture, in one of the top fashion...

These are our fav looks from last week. If you want to be included, tag us on in your FIA fits on IG — @freshiamatl View this post on Instagram...

We're super excited to present to you the Plus Denim Striker Jacket.  This jacket is one of our best denim jackets we've ever made.  This indigo dyed jacket is the...

New Face — MICRO FILM FACESCAN Balaclava Beanie now available — HERE

We linked back up with Black Scale to release another rare collection of pieces.  This drop builds on previous releases, and continues to explore our love for symbols and the different ways of...

We have some of the most Stylish customers a brand could ask for, and we want to show the world. This year we're giving out awards every season to the...

We're SUPER excited to share our 2022-2023 FW Collection! This collection was inspired by the different forms of energy that surround us, we used symbols and silhouettes to tell a...

Our 2022—2023 Collection is coming very soon.  We shot rising Afrobeat artist Prettyboy D-O in some of the looks from the collection.  CreditsPhoto — Debra OrolsModel — Prettyboy D-OCreative Direction &...

Wussup  +FIA+ fam,  We’re excited to announce the "TRIBE" Independence collection.  This collection was inspired by Nigeria's youth and their optimism for the future.     Over the past 2...

we're so excited to announce our NEW service called — Art Club alterations. We want our jeans to fit you, so we created this new service to make denim waist...

Hey guys, this week we're dropping the long-anticipated Triple Star Venom Denim Flares, Thursday SEPT 22nd at 9:00am PST. These 100% cotton jeans feature a dull reflective Black Matte Wax coating that...

This Friday we'll be releasing two new limited edition camo "FUKK" HATS and the Wet Plus Puffer Jacket. All 3 items will be available for pre-order for 72hrs only! This...

Wussup +FIA+ fam, we're releasing 5 new FACESCAN BALACLAVA BEANIEs for pre-order this week, and they will only be available for 24 hours ONLY! — no exceptionsWe're doing things a...

We've got a brand new collection of graphic tees coming soon, and they're going to be a MUST-HAVE in your wardrobe. We're talking 20 BRAND NEW DESIGNS, and like vapors...

We're so excited to announce a brand new color way for our "EVOL" hat! This limited edition hat is made from 100% cotton, and has been custom dyed in a peach...

Announcement:ART CLUB 1 OF 1 HAT COLLECTION Details:7 UP-CYCLED AND UNRELEASED FRESHIAM HATS — FEATURING VINTAGE PATCHES, CUSTOM DYED COLORS, AND HAND PAINTED DETAILS. NO TWO HATS ARE ALIKE AND WILL NOT BE RESTOCKED....

Introducing our New line under Freshiam — ART CLUB. The Art Club Line is about freedom, exploration, and experimentation.  The first collection features various up-cycled and unreleased Freshiam hats. Each hat is unique and features vintage patches, custom dyed colors, and hand painted...

We filmed the mixed media Fine Artist Gianni Lee as he roamed the streets looking for abandoned pieces to turn into art. — Gianni is wearing the unreleased Venom Waxed denim...

Introducing the Deep Thoughts Purple Lava Wash t-shirt, this is the first lava wash t-shirt we've ever made. We've mostly used this wash technique on our denim but never before on tees. The...

The first drop from our upcoming 2022 - 2023 Collection will be available to pre-order, Monday July 4th for 24hrs only. This first drop includes the brand new cropped Wet...

We had the opportunity to direct the first ever Anime visualizer for the Afrobeats song, IDWT [I Don't Want To Talk] by Tomi Tribe ft. The.Wav. Tomi approached us with the vision of...

@cold_archive known for their research and presentation of different underground creative scenes, both past and current;  did a write up on us. The article covers topics and things we don't usually...

Thank you so much to everyone who came out.⁠See you at the next one.⁠⁠

Watching — “Do you Love yourself”Directed by @tundefreshiam Filmed & Edited by @theclaydoe Model/Actor @beingaugust +⁠enjoy